Strategy Map for Sales Organisations

Hands-on Seminar with 80% Exercises to construct your own Sales Strategy Map

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The Benefits of a Sales Strategy Map:

A Clear View of your Commercial Vision on BU level
A Direct Communication Tool, top down and bottom up, from MT to Sales Reps
Proactive Focus on what drives your Business instead of reactive controls
You initiate the Bridge Building between Sales, Marketing and Service

On the Agenda

During the seminar we go through the five steps with real life examples and exercises.
At the end of the seminar, you will have your own Strategy Map.

Programme

1. Align Company Goals & Sales Ambitions

Define your Direction on B.U. level

Translating Company Goals in B.U Budgets and Local Sales Strategies
Pinpoint your Key Performance Areas: Market Share, Margins & Cost Efficiency, Customer Loyalty & Partnerships, People & Manpower Goals.

2. Create your Sales Strategy Map

The Strategic driven Sales Organization

The Four Strategic Building Blocks

3. The Sales Scoreboard
Keep it Simple and Workable

Select KPA’s that drive the Sales Strategy
Measure each KPA with only 3 KPI’s
Construct a ‘Ready To Use Cockpit’ with Targets, Strategic Drivers & Progress

4. Bridge Building - Integration

Alliance between Departments

TEAM: Together Everybody Achieves More

5. Presenting the four Building Blocks

Demo with a simple tool, exportable to excel

User-friendly and always up-to-date
Strong involvement of the MT, the board members and your Salesmen

Sessions

In-company sessions with the management team

for more info: +32 (0)478 45 51 92 or info@robeyns.be